It all started in 1992 when a farmer pulled up with a semi full of delicious Willcox Cherries. Tom Kusian decided to buy the farmer's whole truckload and sell them to the general public right off the loading docks of the wholesale food warehouse at 830 E. 17th Street.
What a deal... THREE POUNDS of Willcox Cherries for a DOLLAR.
Who wudda thunk? The sale was a huge success, with Tom selling off the whole truckload. He saw the potential and began selling more and more fresh produce items off the loading docks on weekends. Word got out quickly, demand grew, the loading dock market was moved inside in its own warehouse space, and suddenly, 17th Street Market was born.
The Kusian family has been in the produce and grocery business for more than a century. Above is a photo, circa 1920 with Tom's grandfather at the Rialto Market in downtown Tucson.